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Your most comprehensive resource for sharing the NVC process and growing your training practice
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PLANNING TOOLS
The tools listed below will help you keep your promotion organized and on target. More importantly, they will help you create a team structure where all volunteers can contribute while enjoying a life-serving volunteer experience.
- Creating a Life-Serving Promotion Team
 
- Determining Your Target Audience(s)
- Workshop Promotion Planning Worksheet
- Workshop Book Sales Tools
- "Tell us where you heard about us" Promotion Survey
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DISTRIBUTION LISTS
An accurate, comprehensive distribution list is a valuable component of an effective promotion campaign. The tips below are designed to guide you in creating a media list and targeted organization distribution list. These lists will help you reach the maximum number of people in your target audience.
- Tips for Developing a Media List
- Media List Database Template
- Tips for Developing a Targeted Organization Distribution List
- Targeted Organization Database Template
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TIPS FOR SUCCESS
If you are new to promotion, marketing or media relations, the tips below from the pros will help ensure your success.
- Tips for Effective Promotion
- Tips for Writing Effective Email Announcements
- Tips for Getting an Event Calendar Listing Published
- Tips for Printing Promotional Pieces
- Tips for Writing a News Release
- Tips for Planning a Media Event
- Tips for an Effective Media Interview
- Tips for Forming Strategic Alliances with Like-Minded Organizations
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SAMPLE, CUSTOMIZABLE DOCUMENTS
Why start from scratch? Adapt the documents below to save time.
- Sample Email Announcements
- Sample Personalized Email Announcements
- Sample Event Listings
CONFERENCE/FAIR BOOTH MATERIAL
Will you be attending a national or international conference as a presenter or a promoter of NVC? Let us know! We may be able to provide you with books/booklets to give away, marketing materials and other valuable promotional tools.
- Checklist for Setting up a Conference or Fair Booth
- Tips for Selecting Like-Minded Conferences, Fairs or Community Events
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MEDIA AND COMMUNITY RELATIONS
Use the tools, tips and samples below to get your news releases and media kits noticed by the media.
Is Marshall Rosenberg presenting in your area? Marshall may be available to do interviews with your local radio or TV stations, or local print media by phone prior to his visit to your area. To schedule an interview time, contact Marshall's scheduler.
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EVENT SPONSORSHIPS AND DONATIONS
Reduce your event expenses, retain more revenue, or offer more scholarships by finding organizations and businesses willing to sponsor part or all of your NVC workshop or event. Sponsors are much easier to find than you may think. Use the tools below to help you get started.
- New! Sample Sponsorship Program
- New! Tips for Soliciting Event-Related Donations
- New! Sample Event Sponsor Solicitation Letter
- New! Sample Event Sponsor Thank You Letter
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MARKETING MATERIALS
The documents below were created in partnership with CNVC and with feedback from teams and trainers around the world. Distribute these documents at workshops, add as a download to your website, or distribute as a download on your e-newsletter.
New! Marketing Flyers—Each of the double-sided, 8.5”x11” flyers listed in the promotion kits below are ready to print and distribute at workshops, in media kits, in information packets, or at like-minded events. They include the key benefits of the NVC process, relevant books available, relevant endorsements and contact information for CNVC and PuddleDancer Press.
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PROMOTION KITS—Create your own targeted promotion kit using the pieces below. Customize your kit with a personalized cover letter that demonstrates how the NVC process can benefit contact. Your “kit” can be sent electronically (email), presented in a folder and mailed, or provided in person in a one-on-one meeting you’ve scheduled with your contact.
Learn more about the Promotional Book Campaign — Add a complimentary NVC book or booklet to your promotion kit. Find out how to receive FREE NVC books and booklets to reach decision-makers in your area.
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Activists/Social Change Advocates - Target social change advocates, demonstrators, reform advocates.
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
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Business/Organizational Development - Target business and organizational leaders; community leaders; human resources managers; organizational development or communication trainers; leadership development trainers; professional organizations in administration, business, communication, leadership, human resources.
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Child Care/Early Child Development Providers - Target child care providers; early childhood educators; family resource center directors, educators; Head Start administrators; child care center directors, staff; early childhood education advocates; early brain development scholars, advocates; professional organizations serving early childhood/child care professionals.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Conflict Resolution / Mediation - Target community mediators; community mediation center directors, staff; community mediation trainers; counselors; victim's advocates; restorative justice mediators, advocates; conflict resolution scholars, students, educators; professional groups serving conflict resolution practitioners.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Healthcare and Doctors - Target physicians, nurses, midwives, lactation specialists, birthing coaches, alternative medicine practitioners, and other healthcare providers.
- Trainer Cover Letter (coming)
- General Cover Letter (coming)
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Intimate Relationships - Target couples counselors, divorce counselors and mediators, life coaches, individuals and couples.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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K-12 Education - Target K-12 teachers; school administrators; education scholars, faculty; special education or at-risk youth staff; instructional services staff; school counselors; at-risk youth programs; workforce development program directors, staff; alternative school educators, administrators; educator professional organizations.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Mental Health/Counseling - Target adult, child, and youth counselors; school counselors; counseling scholars, educators, students; life coaches; professional groups serving practitioners; psychologists; psychiatrists; counselors; grief and loss support group staff, directors; professional healers; trauma relief staff, directors; trauma intervention counselors; mental health scholars, educators; mental health professional organizations.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Parenting and Families - Target parenting educator groups; parenting support groups; Parent/Teacher organizations (PTA); community and family learning centers; neighborhood newsletters; parenting magazines, newspapers; early-learning advocates; early brain development advocates; prenatal education programs; family support groups.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Peace Advocates - Target peace-related organizations and publications.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Personal Growth and Healing - Target couples, individuals, families, life coaches, ministers, healers, counselors, youth groups, divorce recovery groups, death/grief groups, etc.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skill
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Prevention - Target violence prevention professionals, advocates, organizations; domestic violence prevention programs; domestic violence shelter programs, staff, directors; homeless shelter staff, directors; anger management programs, teachers; child abuse prevention programs, advocates, staff; substance abuse prevention programs, educators, outreach specialists; substance abuse recovery programs, directors, staff; public health professionals; social work professionals; job corps staff, directors; mentoring program staff, directors.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Prisons, Corrections, Police Officers - Target juvenile detention center directors, staff, inmates; prison directors, chaplains, staff, inmates; anger management trainers; police officers; school resource officers; school safety officers; safe schools task force administrators, trainers; crisis management professionals.
- Trainer Cover Letter
- Targeted Organization / Book Campaign Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Restorative Justice - Target restorative justice mediators; restorative justice advocates, researchers; victim-offender mediation programs.
- Trainer Cover Letter (coming)
- General Cover Letter (coming)
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Social Work - Target social work professionals; social work scholars, educators, students; public health professionals; hospice caregivers; public outreach professionals; prevention professionals.
- Trainer Cover Letter (coming)
- General Cover Letter (coming)
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Spirituality - Target spiritual leaders, ministers; congregations; New Thought and Unity churches; Buddhist and Zen communities, temples; alternative faith organizations; faith-based youth groups.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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Youth Programs - Target at-risk youth program staff, directors, youth; job corps staff, directors, youth; workforce development program staff, directors, youth; youth mentoring programs; youth leadership programs; youth advocate organizations; professional organizations for those who work with youth; service-learning programs.
- Trainer Cover Letter
- General Cover Letter
- New! Marketing Flyer (coming)
- New! Key Facts About NVC
- NVC Article Archive—Access over 50 articles published in the media or written by NVC trainers and supporters on the various applications of these effective communication skills
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